Will Icon Collection Pay Off for Victoria's Secret? Adriana, Candice, Gisele, Naomi to the Rescue AOC Body

The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.

If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”

The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.

The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.

The campaign is styled by Camilla Nickerson with images by top photographer Mikael Jansson [IG]./ Hair by Shay Ashual; makeup by Mark Carrasquillo

Oyadeas!

Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming:

“We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons,” said Janie Schaffer, Chief Design Officer at Victoria’s Secret.

Let no one suggest that Anne is not fundamentally, deeply in touch with the good, the bad and the ho hum de dum at Victoria’s Secret.

This campaign is an excellent step forward. I’m prepared to be positively blown away by the upcoming revival of the Victoria’s Secret fashion tour, because it’s do or die time for VS.

So let’s roll and send positive energy and light to Victoria’s Secret, as the fall 2023 season moves into high gear and we see the Victoria’s Secret show reborn. ~ Anne