'Amor e Cia' for Vogue Portugal December 2023 Explores Skin Color Beauty

 'Amor e Cia' for Vogue Portugal December 2023 Explores Skin Color Beauty

Photographer Catharina Pavitschitz [IG] adds poetic beauty to the pages of Vogue Portugal’s [IG] December 2023 ‘Love and Hope’ issue with ‘Amor e Cia’ [Love and Company].

Vogue Portugal has an exemplary history in dealing with deeply-challenging issues of skin color, as it impacts racial identity and global culture images.

As European powers began to expand their empires through colonization, the concept of race as a hierarchical system based on physical attributes — particularly skin color — gained traction. This intellectual position was driven by the need to justify the subjugation and exploitation of indigenous populations and the mass enslavement of Africans across the continent.

The Vatican occupies a position of great prominence at the historical heart of the global slave trade, dating back to the 15th century when Pope Nicholas V issued the papal bull Dum Diversas in 1452, granting the Portuguese the right to enslave non-Christian peoples.

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There’s a Complex History of Skin Lighteners in Africa and Beyond

THE WEST AFRICAN NATION OF LIBERIA IS ALLOWING VENDORS TO ERECT HUGE BILLBOARDS ADVERTISING BLEACHING PRODUCTS IN AND AROUND MONROVIA. SIMULTANEOUSLY, RWANDA HAS BANNED SKIN BLEACHING PRODUCTS, WHICH THE GOVERNMENT DESCRIBES AS UNHEALTHY. VIA

There’s a Complex History of Skin Lighteners in Africa and Beyond AOC Body

Somali-American activists recently scored a victory against Amazon and against colourism, which is prejudice based on preference for people with lighter skin tones. Members of the non-profit The Beautywell Project teamed up with the Sierra Club to convince the online retail giant to stop selling skin lightening products that contain mercury.

After more than a year of protests, this coalition of antiracist, health, and environmental activists persuaded Amazon to remove some 15 products containing toxic levels of mercury. This puts a small but noteworthy dent in the global trade in skin lighteners, estimated to reach US$31.2 billion by 2024.

What are the roots of this sizeable trade? And how might its most toxic elements be curtailed?

The online sale of skin lighteners is relatively new, but the in-person traffic is very old. My new book explores this layered history from the vantage point of South Africa.

As in other parts of the world colonised by European powers, the politics of skin colour in South Africa have been importantly shaped by the history of white supremacy and institutions of racial slavery, colonialism, and segregation. My book examines that history.

Yet, racism alone cannot explain skin lightening practices. My book also attends to intersecting dynamics of class and gender, changing beauty ideals and the expansion of consumer capitalism.