Guerlain's Violette Serrat Relaunches G Rouge Lipstick for Paris Lovers Worldwide

Guerlain's Violette Serrat Relaunches G Rouge Lipstick for Paris Lovers Worldwide

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Guerlain's Violette Serrat Relaunches G Rouge Lipstick for Paris Lovers

Meet Violette Serrat

French-born Violette Serrat, creative director of makeup for Guerlain since summer 2021, was born and raised in Paris. Serrat understands French women and their love of red lipstick.

Fifteen years after Rouge G’s first Guerlain release, it’s reborn in 40 stunning shades in both velvet-matte and satin finishes. Rouge G is formulated with a new 89 per cent skincare-based formula made with lily oleo extract. Created with lily flowers and paired with sweet almond oil, this complex has smoothing, hydrating and plumping properties and improves the quality of lips worldwide with prolonged wear.

Top faces Natalia Vodianova and Malika El Maslouhi are leading the campaign lensed by Charlotte Wales [IG].

Even the iconic mirrored cases notched up their glam quotient without hurting the environment. Using gold instead of silver, the nine new jewel cases are 19 per cent lighter than before, allowing for a 30 per cent reduction in carbon dioxide emissions.

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Malika-el-Maslouhi in Montmartre Lensed by Malick Bodian for Vogue France October

Malika-el-Maslouhi in Montmartre Lensed by Malick Bodian for Vogue France October

Photographer Malick Bodian [IG] turns his lens to top model Malika-el-Maslouhi in a fashion story ‘Un Automne à Montmartre’. El-Maslouhi and colleagues Hiba Aboufaraj and Ikram Abdi are styled by Ibrahim Kamara for Vogue France [IG] October 2023./ Hair by Jawara; makeup by Thom Walker

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British Vogue Flowers Fashion & Jewelry Goes 'Over the Border Bold' with Anthuriums

British Vogue Flowers Fashion & Jewelry Goes 'Over the Border Bold' with Anthuriums

Models Malika El Maslouhi and Tess McMillan go ‘Over the Border’ in a total immersion of floral fashion and jewelry, styled by Julia Brenard. Felicity Ingram [IG] captures the biophilia immersion for British Vogue May 2023.

Anthuriums Are Everywhere in Fashion

The influence of anthuriums has been dominated by the LOEWE Women’s 2023 Spring Collection. The flower is so distinctive visually that it almost serves as a logo.

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Louis Vuitton Drops Ramadan 2023 Capsule with Malika El Maslouhi by Carlijn Jacobs

Louis Vuitton Drops Ramadan 2023 Capsule with Malika El Maslouhi by Carlijn Jacobs

Louis Vuitton releases a Ramadan capsule, available on their ME website and select Louis Vuitton stores in the region. Model Malika El Maslouhi poses with precious handbags and classic ready-to-wear pieces styled by Victoria Sekrier.

Carlijn Jacobs [IG] photographs the campaign with Axel Morin on film with Tony Romero as art director; Ryan Chappell as choreographer; Vincent Olivieri on set design.

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Karim Sadli Captures Zara Natural Land 01 with Clementine Balcaen and Malika El Maslouhi

Karim Sadli Captures Zara Natural Land 01 with Clementine Balcaen and Malika El Maslouhi

Zara releases its first drop of earth-inspired fashion showcased by models Clementine Balcaen and Malika El Maslouhi. Photographer Karim Sadli [IG] is behind the lens for Zara Natural Land 01, February 2022./ Hair by Damien Boissinot; makeup by Christelle Cocquet

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Malika El Maslouhi Holiday Moves by Giampaolo Sgura for Sunday Times Style UK

Model Malika El Maslouhi puts some serious energy into the weekend’s Sunday Times Style Magazine UK cover story featuring ‘Bring it on!’ . The spirit is joy and movement with a focus on “272 luxury gifts you’ll really, really want.” Verity Parker styles El Maslouhi in bold-colors clothes lensed by Giampaolo Sgura [IG]. /Executive producer Leila Hartley; hair by Franco Gobbi; makeup by Cosetta Giorgietti

El Maslouhi’s poses reminds us that scientific evidence is mounting around the ways that moving our bodies changes our brains and helps enormously with stress management, both short-term and long. If joy is in fashion’s current mindset, the science around possessions and well-being or happiness remains murky. In fact, science delineates between well-being and happiness, on the topic of material wealth.

The reasons why body movement and exercise improve brain health and positivity are not definitely clear either. But all science agrees that movement is attached to joy and a positive mental outlook, whether resulting from stress management, that elusive endorphin-rush you read about or both.

Malika El Maslouhi Gets Smart Girl Preppy in HommeGirls 5 by Tanya + Zhenya Posternak

Malika-El-Maslouhi-by Tanya-Zhenya-Posternak-HommeGirls (3).jpg

Malika El Maslouhi Gets Smart Girl Preppy in HommeGirls 5 by Tanya + Zhenya Posternak AOC Fashion

Model Malika El Maslouhi is styled by Elissa Santisi in ‘Play It Preppy’, a fashion story of HommeGirls looks from Balenciaga, Bottega Veneta, Gucci Hermes, Kwaidan Editions, Margaret Howell and more. Photographers Tanya + Zhenya Posternak [IG] capture the action for HommeGirls, currently promoting issue V5 Summer 2021. / Makeup by Romy Soleimani; hair by Adam Markarian

Sean Thomas Photos Boho Wanderlust 'In Another Land' for British Vogue May 2020

Sean Thomas Photos Boho Wanderlust 'In Another Land' for British Vogue May 2020

With all but the rich grounded from global travel, we can dream of faraway places ‘In Another Land’ British Vogue’s May 2020 wandering bohos fashion shoot. Models Faretta Radic, Luna Bijl, Malika El Maslouhi, Marisa Berenson, Nora Attal, and Tilila Oulhaj channel a 1970’s vibe, North African style. Photographer Sean Thomas is behind the lens with bohemian styling by Dena Giannini./ Hair by Ryan Mitchell; makeup by Jen Myles

Pamela Hanson Captures Dioriviera Bi-Color, Island Classics With Lameka, Malika + Natalie

Pamela Hanson Captures Dioriviera Bi-Color, Island Classics With Lameka, Malika + Natalie

Dior launches a spirited Dioriviera campaign starring Lameka Fox, Malika El Maslouhi and Natalie Ogg, all wearing classical mixes of bi-color stripes and toile prints with Riviera destinations. Fabien Baron is creative director on the shoot with photography by Pamela Hanson.