Joan Smalls in 'Divine Joan' Lensed by Fabien Montique for Numéro France #247

Joan Smalls in 'Divine Joan' Lensed by Fabien Montique for Numéro France #247

Supermodel Joan Smalls covered the September 2024 issue of Numéro France’s [IG] #247 Sensuel issue weeks before the recent Roberto Cavalli Spring 2025 show.

The Numero #247 story ‘Divine Joan’ is styled by Maher Jridi with images by Fabien Montique [IG]. / Hair by Annesofie Begtrup; makeup by Harold James

Smalls joined other original favorite Roberto Cavalli models to close the Spring 2025 show in a post-founder world, now in the hands of creative director Fausto Puglisi.

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'Fear of God' Loungewear 2023 Campaign with America, Annemary, Anok and Joan

'Fear of God' Loungewear 2023 Campaign with America, Annemary, Anok and Joan

LA-based Fear of God [IG] brand presents a third act after its second act ESSENTIALS range. Fear of God’s new loungewear collection elevates the brand once again back to it original price points structure.

The new Loungewear 2023 ad campaign by Creative Director Jerry Lorenzo and photographer Luis Alberto Rodriguez [IG] taps models America Gonzalez, Annemary Aderibigbe, Anok Yai and Joan Smalls.

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Joan Smalls and Lily Aldridge in Lauren Ralph Lauren Share a Summer 2023 Beauty Bloom Summer

Joan Smalls and Lily Aldridge in Lauren Ralph Lauren Share a Summer 2023 Beauty Bloom Summer

We meet up with good friends Joan Smalls and Lily Aldridge for another summer season for the Lauren Ralph Lauren brand. The top models are in seaside, getaway mode wearing Ralph’s summer garden florals and classic beach stripes.

The colors are rich and topical fuscias and turquoise, anchored against a black ground. Lauren Ralph Lauren rarely seeks to grab our attention with style gimmicks. Instead beauty reigns supreme, and it’s the lovely vibe between Joan and Lily that represents the women we want to be.

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Tom Ford Bids Us Adieu with Archival Presentation Filmed by Steven Klein

Tom Ford Bids Us Adieu with Archival Presentation Filmed by Steven Klein

Vogue reminds us that when Tom Ford returned to fashion world with his spring 2011 in his post-Kering world [then the Gucci Group], he was joined by his favorite models including Amber Valletta, Joan Smalls and Karen Elson.

Today the model trio and colleagues support their designer man [did I say ‘beloved designer man’] as he says goodbye to his eponymous label.

Photographer/director Steven Klein [IG] was there in the spring 2011 runway beginning [in fall 2010] and he is behind the lens today, a 12+ years. The curtain falls on a great run for the fashion visionary, in AOC’s opinion. No need to draw out the loss.

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Joan Smalls Takes Cartier To the Streets in Sorbet #37 Rebel Issue by Greg Swales

Joan Smalls Takes Cartier To the Streets in Sorbet #37 Rebel Issue by Greg Swales

Supermodel Joan Smalls covers Sorbet Magazine #37 ‘The Rebel Issue’ [IG], lensed in lower Manhattan by Greg Swales [IG]. William Buckley styles Smalls rocking Cartier jewelry throughout the vibrant and edgy fashion story. Smalls has a strong rebel streak all her own — the first [and present] Latina face of Estée Lauder cosmetics in 2011; the first person of Puerto Rican descent to front fashion campaigns for Chanel, Balmain, Bottega Veneta and so many more top luxury brands.

Joan Smalls was one of fashion’s most articulate voices in the aftermath of the May 2020 murder of George Floyd in Minneapolis. Her personal reflections on her own experiences and essays she has written about racism in the fashion industry are cited below.

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Beyoncé’s New IVYTOPIA Takes Flight in 6th Adidas X Ivy Park Collab Campaign

Beyoncé’s New IVYTOPIA Takes Flight in 6th Adidas X Ivy Park Collab Campaign

The singer’s new single “Break My Soul” made music chart history Sunday July 10, moving the superstar into an elite category, one shared only with Michael Jackson and Paul McCartney.

Beyoncé has become the first woman — and the third musician ever — to achieve 20 Top 10 hits as a solo performer and 10 or more Top 10’s as a member of a group. On July 9, ‘Break My Soul’ moved to No. 7 on the Billboard chart.

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Joan Smalls Covers Vogue Italia May 2022, Lensed by Cho Gi-Seok

Joan Smalls Covers Vogue Italia May 2022, Lensed by Cho Gi-Seok

Top model Joan Smalls covers the May 2022 issue of Vogue Italia. Ally Macrae styles Smalls in images by Cho Gi-Seok . Samira Larouchi talks topics including her close family ties in Puerto Rico and the fertility treatments she is undergoing.

Joan Smalls is also reading a well-known book ‘A New Earth’ by spiritual teacher Eckhart Tolle. Since Christmas Smalls is working on the intentional life she’s currently manifesting.

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Joan Smalls, Lily Aldridge Are Frenchified in Lauren Ralph Lauren Resort 2022 by Liz Collins

Joan Smalls, Lily Aldridge Are Frenchified in Lauren Ralph Lauren Resort 2022 by Liz Collins

Fresh off her stroll through Paris streets for InStyle Magazine, Joan Smalls joins Lily Aldridge, wearing key pieces in the Lauren Ralph Lauren resort 2022 collection., Joan Smalls joins Lily Aldridge, wearing key pieces in the Lauren Ralph Lauren resort 2022 collection.

Lensed by photographer Liz Collins [IG], the Lauren Ralph Lauren warm-breeze collection focuses on sailor stripes, floral prints, and romantic ruffles popular in the 1940s.The clothes are Inspired by the south of France and Picasso specifically.

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Joan Smalls Takes Paris, Lensed by Chrisean Rose for InStyle December 2022

Joan Smalls Takes Paris, Lensed by Chrisean Rose for InStyle December 2022 AOC Fashion

Seeing supermodel Joan Smalls wearing a Louis Vuitton coat with magnificent Bettina Vermillon boots, in a December 2021 InStyle Magazine fashion story headline that reads: Joan Smalls Turned the Streets of Paris into Her Personal Catwalk — well my heart literally tightened with emotion.

Sandy Armeni styles Smalls in images by Chrisean Rose {IG} / Makeup by Hila Karmand;hair by Hos

"It's where I broke through," says the Puerto Rican model, recalling the gig that launched her career: a place in Givenchy's spring 2010 haute couture show. "That was one of the most memorable moments I've ever experienced." It was an opportunity she had to fight for.


Paris is challenging and nurturing at the same time for all of us. Then we add on the reality of Joan Smalls being a person of color battling for more diversity in a fashion industry that wasn’t. However Paris has challenged me, it has challenged Joan Smalls even more so.

When I write that Paris understands certain people, Smalls articulates the feeling.

"Looking back, I appreciate what I have that much more because of what it took to get here," she says. "It wasn't handed to me easily. I had this hunger in me to achieve more and not just settle for what I was given."

In the days after the murder of George Floyd in May 2020 and the rise of BLM protests, Joan Smalls raised her voice loudly and in ways that resonated deeply. In February, 2021 Joan was joined by IMG and the Black Fashion Council to Launch #Change Fashion.

WWD explains the new organization, dedicated to encouraging companies to take responsibility for their impact on the world and provides concrete steps that will ensure the industry is working toward racial justice.

Zimmermann Resort Swim 2021-2022 with Joan Smalls by Benny Horne in Hydra, Greece

Zimmermann Resort Swim 2021-2022 with Joan Smalls by Benny Horne in Hydra, Greece AOC Fashion

Zimmermann Resort 2021-22 continues its voyage through Hydra, Greece with top model Joan Smalls taking charge from Anna Ewers. We assume that photographer Benny Horne and stylist Romy Frydman will join the entire crew at sundown. Because there are few experiences as wonderful as cocktails along the Greek coast with a glorious sunset on the horizon.

Rasharn Agyemang Flashes 'Up All Night' for British Vogue November 2021

Rasharn Agyemang Flashes 'Up All Night' for British Vogue November 2021 AOC Fashion

Models Ash Foo, Nyarach Abouch Ayuel, Precious Lee, Rebecca Leigh Longendyke, Sacha Quenby, Joan Smalls and Mao Xiaoxing are in a festive mood for British Vogue’s blockbuster, Adele-cover November issue. Kate Phelan styles the cast in passionate shades of red and rose anchored in black and white gala looks for ‘Up All Night’, lensed by Rasharn Agyemang [IG] ./ Hair by Shiori Takahashi; makeup by Loten Holmqvist

Joan Smalls and Lily Aldridge Are Besties in Lauren Ralph Lauren Fall 2021

Joan Smalls and Lily Aldridge Are Besties in Lauren Ralph Lauren Fall 2021

Joan Smalls and Lily Aldridge make sweet style music in the Lauren Ralph Lauren campaign. The style mashup includes mixing fringed jackets with black lace dresses — all in pursuit of a casual, but pedigree elegance. The quality is a state of mind and not only one for bluebloods. Ralph Lauren always lifts us up into our better selves.

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Candice, Irina, Joan for REVOLVE x Tropic of C Collab by David Roemer in Tropic of C

Candice, Irina, Joan for REVOLVE x Tropic of C Collab by David Roemer in Tropic of C

The Candice Swanepoel Tropic of C swim extravaganza rolls on with this new collab with REVOLVE. Swanepoel is joined by Irina Shayk and Joan Smalls in a new shoot by David Roemer [IG] in Tulum, Mexico. JP Micallef provides creative direction.

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Candice, Irina, Joan in 'Human After All' by Rowan Papier for Vogue Greece December 2020

Candice, Irina, Joan in 'Human After All' by Rowan Papier for Vogue Greece December 2020

Three of the world’s top models — Candice Swanepoel, Irina Shayk and Joan Smalls cover four December 2020 covers for Vogue Greece, each with the tagline ‘Human After All’. Anna Katsanis styles the covers and editorial content in which pays the three women speak about the value of activism, urging us to look beyond the images — in this case captured by Rowan Papier (IG).

Since its relaunch in March, 2019 Vogue Greece, helmed by editor-in-chief Thaleia Karafyllidou, the youngest Vogue EIC at age 29, the magazine has delved more deeply into topics that matter than sister Vogues.

Clearly in our new COVID-19 world and its worldwide protests around sustainability and racial justice, a Vogue editorial reset was playing out at the beginning of 2020. But Greece had already endured a decade of austerity, prompting Karafyllidou to tell Vogue Australia in April 2019: “ . . . We are bringing the Vogue brand back to the country in a new era where ‘luxury’ has been redefined. It’s not just about a beautiful pair of shoes or a handbag – now ‘luxury’ is your free time and the time that you spend offline.”

Joan Smalls by Zoey Grossman for Victoria's Secret Bombshell Passion Fragrance

Joan Smalls by Zoey Grossman for VS Bombshell  (2).jpg

Joan Smalls by Zoey Grossman for Victoria's Secret Bombshell Passion Fragrance AOC Body

Top model and racial justice activist Joan Smalls returns to the Victoria’s Secret spotlight, lensed by Zoey Grosssman in this Victoria’s Secret’s Bombshell Passion campaign. AOC shares the luscious images of key ingredients creating the Bombshell Passion fragrance, including notes of queen peony, Sparkling cassis and fuchsia rose. Read more Bombshell Passion news at Victoria’s Secret.

Joan Smalls activist shared a new essay throughout the Conde Nast network, as part of Vogue’s Hope campaign. Read on at British Vogue: “Are You Ready To Be That Force For Change?” Joan Smalls On How Fashion Can Truly Become Diverse

Irina Shayk, Joan Smalls Front VS Bombshell Fragrance Campaign by Zoey Grossman

Irina Shayk, Joan Smalls Front VS Bombshell Fragrance Campaign by Zoey Grossman

Top models Irina Shayk and Joan Smalls link arms to promote Victoria’s Secret’s ‘Bombshell’ fragrance. Zoey Grossman captures the duo who also had creative input on the shoot.

“We really gave a piece of ourselves to this campaign: It’s me being me, and Joan being Joan,” Irina says about the shoot about ‘Bombshell’ and its mouth-watering fragrance notes of Shagri-la Peony, Purple Passionfruit, and Vanilla Orchid.

So, ladies. Is Bombshell your fragrance now? On a positive note, from what I understand, half of Joan Smalls’ personal share of her fee for the Bombshell shoot will support Black Lives Matter organizations for the rest of 2020. And THAT is a good move, Joan.

Vogue Japan March 2020 Cover Story by Luigi & Iango

Anna Dello Russo has long operated in her own fashion lane when it comes to magazine layout and production of new seasonal overviews. Sometimes it requires a few weeks of push-ups preparedness just to break them down.

One source posts four covers when there are eight. Model agencies post only their models, and in a large cast that includes Adriana Lima, Candice Swanepoel, Doutzen Kroes, Edita Vilkeviciute, Joan Smalls, Sui He and Shanelle Nyasiase, one is trying to piece together four agencies. Luigi & Iango love you, but they didn’t do the illustrations.

Steven Meisel Captures Adriana, Gigi, Irina + Joan in Max Mara SS 2020 Campaign

Steven Meisel Captures Adriana, Gigi, Irina + Joan in Max Mara SS 2020 Campaign

Max Mara launches their Spring Summer 2020 campaign with an all-star formation of Adriana Lima, Gigi Hadid, Irina Shayk, and Joan Smalls. Carine Roitfeld styles the quartet for images by Steven Meisel./ Makeup by Pat McGrath; hair by Guido Palau